We have all sorts of clients that purchase Wrike, but they generally fall into two categories. Math people and heart people. Some people want a project management tool that measures performance and capacity so they can pull a lever and turn a knob. Sure, Wrike can do that. Our power and versatility are unrivaled.

Then we have people who buy Wrike because they care about the quality of the interactions between their people. Commonly referred to as "collaboration." These are the vast majority of our clients. I am happy to say these clients are generally more successful. Why?  

Companies that purchase Collaborative Work Management software configure it to match the business. The "why" drives a million decisions. If the "why" is math - we care about our reports. If the "why" is heart - we care the collaboration between our people.

Here is the top suggestion you stuck around for:

Your reports will be garbage if people hate the user experience. And the reality is that the software does not create a poor user experience. The best software in the world sucks when deployed with the wrong emphasis. So first, build an incredible collaboration experience for your people. Heart. Then, shortly after, figure out what you need to do to get the math that matters.  

Don't forget. Businesses are a people endeavor. They are made of people, for people, by people.